In her new book, Rethinking Intelligence, genetics expert and professor Dr. Rina Bliss challenges our understanding of intelligence, explaining what it truly means to be “smart.” Through her research, she explains why conventional assessments are misleading and what everyone can do to optimize their potential. Unlearn the current ways of measuring intelligence (think: IQ scores) and hear more on how we should actually understand intelligence for human potential.

In a world where we attempt to automate, simplify, and streamline our lives—what would happen if we tried to add a little more friction, instead? In his latest book co-authored with Dave Birss, Friction: Adding Value by Making People Work for It, Soon proposes just that —let’s think about adding some friction back into our lives.