Building a brand with a purpose? Want better engagement? Learn how Afdhel Aziz and Amanda Slavin can help!
The gap between consumers and brands presents a particular challenge to bridge: how can we stand out among the chaos of content? This is not unlike the challenge many organizations face, attempting to engage teams with their work and helping them find meaning in what they do. If you, too, are struggling to maintain connections and build a brand of purpose, you aren't alone. Strategies like Afdhel Aziz and Amanda Slavin's have been helping global organizations for over a decade find not only strategies that produce results, but meaningful solutions that last.
Outspoken Team Shares What Outspoken Means to Them: Part II
Because, in the world as it stands presently, speaking out demands we risk something -- our livelihood, our reputation, sometimes even our safety. It requires us to put skin in the game. That's one of many things I love about Outspoken Agency. Our speakers have put so much skin in the game to say the things that matter. They aren't just talking about the work. Their lives, their intimate partnerships, their businesses ARE the work. And they adamantly resist the temptations to betray the work because they're committed to not betraying themselves and their communities. They are Outspoken.
Outspoken Team Shares What Outspoken Means to Them: Part I
To me, Outspoken means being fearless and not worried about criticism and noise. It means speaking your truth and being willing and able to back it up. It means believing in your idea, your work, your worth. Speak. Express yourself. Be proud of your research, your experiences, your ideas. Don’t be hindered by or afraid of ruffling feathers.
Outspoken Turns 5! Here's a note to our clients.
We wouldn’t have made it to our fifth anniversary without you. We challenged ourselves in 2016 to build an agency that looked and acted differently than what we had been witnessing in the industry, and we hoped we’d gain support in doing so. Your business and your continued support show that more of this is needed—more diversity, more equity, more inclusion, more balanced representation on stages and on screens. Let’s keep being outspoken and sharing diverse ideas with your audience. We look forward to our next five years of working together with your organization, however turbulent the waters may be. Looks like we can get through pretty much anything together! But, we think we all deserve some smooth sailing for at least a little while, right? Cheers to that, and the next five years.
Outspoken Oath: The Speakers
The entire brainstorming process for our Oath to both our Clients and our Speakers was a fun practice in fully formulating what we stand for as an agency, but the Speaker Oath, in particular, was even more exciting because one of our speakers was actually facilitating the conversation. We were so lucky to have Soon Yu guide us through this process to help differentiate ourselves from our competitors and friends at other agencies. When we sign a speaker, we are committed to advocating for what they stand for. We commit plenty of "sweat equity" building out their speaking brand, prospecting new clients that we feel would be a great fit or are on their goal list, and giving space to hit the reset button if we’re not getting it right.