CO-DIRECTOR, INSEAD BLUE OCEAN STRATEGY INSTITUTE; BEST-SELLING AUTHOR
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, the world's second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. Renée co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the blue ocean strategy family of concepts that they created. BOGN embraces academics, consultants, executives, and government officers.
She has published numerous articles on strategy and management which can be found in Harvard Business Review, Sloan Management Review, and others. She also has published numerous articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times, among others.
Renée is the co-author of the global bestseller Blue Ocean Strategy and the indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. BLUE OCEAN SHIFT is a best-seller with the New York Times, Wall Street Journal, USA Today, Los Angeles Times, and an International Bestseller. Amazon selected BLUE OCEAN SHIFT as a “Best Business and Leadership Books of 2017.” BLUE OCEAN SHIFT is also the winner of “The Best Leadership and Strategy Book of 2017” by 800 CEOREAD.
Her book Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It’s published in a record-breaking 46 languages and is a bestseller across five continents. Blue Ocean Strategy has won numerous awards including “The Best Business Book of 2005″ Prize at the Frankfurt Book Fair. It was also selected as a “Top Ten Business Book of 2005″ by Amazon.com, and as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s The Wealth of Nations and Milton Friedman's Free to Choose.
Renée is ranked in the top 5 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus, a title she has held for 10 straight years. She is the highest placed woman ever on Thinkers50. In 2014, Mauborgne, along with her colleague W. Chan Kim, received the Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms due to the impact their research has made on the global consulting industry. She also won the 2011 Thinkers50 Strategy Award. Renée was selected for the 2011 Leadership Hall of Fame by Fast Company and as one of the World’s 50 Best Business School Professors in 2012 by Fortune. She was also named among the world’s top five best business school professors in 2013 by MBA Rankings.
Renée received the Nobel Colloquia Prize for Leadership on Business and Economic Thinking 2008 and is the winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. She is the winner of the Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of “Stratégie d’entreprise.” L'Expansion named Mauborgne along with her colleague W. Chan Kim as “the number one gurus of the future.” The Sunday Times (London) called them “two of Europe’s brightest business thinkers.” She won the 2007 Asia Brand Leadership Award. Renée is the winner of several Case Centre awards including “The Global Top 10 Bestselling Case Writers" for the third consecutive year since 2015”, “All-Time Top 40 Bestselling Cases” in 2014, “Best Overall Case” in 2009 across all disciplines and “Best Case in Strategy” in 2008.
Renée served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.
BLUE OCEAN STRATEGY: CREATE NEW MARKETS AND LEAVE THE COMPETITION BEHIND
In today’s overcrowded industries, most companies fight long and hard for competitive advantage, battle for market share and struggle for differentiation, only to find themselves fighting their rivals head-on in a bloody ‘red ocean’ over a shrinking pool of profit. These red ocean strategies are less likely to create profitable growth in the future as they represent known markets. Blue Ocean strategy argues that tomorrow’s leading companies will succeed not by battling competitors but by creating ‘blue oceans’ of unknown uncontested market space ripe for growth. Such strategic moves – termed “value innovation” create powerful leaps in value for both the firms and its buyers rendering rivals obsolete and unleashing new demand. With Blue Ocean strategy, Renée brings business audiences a genuinely important breakthrough in strategic business thinking, which is changing the business lexicon across the globe. Taking the ever changing global picture she conveys the impact that it is having and will have on your organization.
BLUE OCEAN SHIFT: BEYOND COMPETING
Drawing on the last decade of her new research proving to businesses around the world that they have the power to shape their industry, Renée will discuss what it takes to shift from cut-throat markets to wide-open new markets–or blue oceans devoid of competition. Renée insists the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions. She will lay out the 5-step proven process to make the shift and will highlight how it has been applied to companies, non-profits and governments to seize new growth and build a compelling future. You’ll learn what works, what doesn’t and how to avoid the potential pitfalls along the way. Scary? Yes. Worth the risk? Absolutely. This is a must-hear talk for anyone who is serious about dramatically improving their growth and strategic position.