FORMER VP OF MARKETING AT VIRGIN AMERICA; AWARD-WINNING AUTHOR; BRANDING EXPERT
Porter Gale is a marketing expert with over 20 years of experience working in advertising and filmmaking. Her first book, Your Network Is Your Net Worth was published by a division of Simon & Schuster in 2013. She is currently the General Manager of Globality, a start-up building a platform to promote global trade.
From 2007 to 2011, Ms. Gale was Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant with a diverse array of clients. She also held the post of General Manager at Kirshenbaum Bond + Partners San Francisco.
She was awarded the Changing The Game Award, by The Advertising Women of New York (AWNY), was on AdAge’s Digital Hotlist, iMedia Top 25-Digital Marketers and named a Digital Passionista by The Huffington Post.
In the independent film world, Porter produced or directed documentaries that aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe. Porter’s film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University.
Porter is an advisor for several companies including Volley, Hint Water, Zozi, WePay, RocketFuel, AirPR and more. Porter has been quoted or interviewed in over 500 online, print and broadcast press outlets, including The Wall Street Journal, The New York Times and more.
YOUR NETWORK IS YOUR NET WORTH
We've entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. Porter shows you how to establish, expand, and nurture your connections both online and off. Porter discusses charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. She also shares inspiring stories of so many others who live by this networking model.
THE FUTURE OF MARKETING
In this presentation, Porter discusses the future of marketing and shows why companies must remove the silos that exist between product and marketing. She highlights fascinating case histories and examples of how and why the social media revolution and the proliferation of smartphones has changed the way consumers interact with brands. Porter reviews the latest marketing trends along with sharing a few “insider” stories from companies that are breaking the mold on "traditional" marketing by taking advantage of the data being used in the process.