FORMER VP OF MARKETING AT VIRGIN AMERICA; AWARD-WINNING AUTHOR; BRANDING EXPERT
An internationally-known keynote speaker, entrepreneur and marketer, Porter always tries to drive value and ROI within organizations. She is a C-suite executive and tech-lover, who has launched well-known brands (e.g. Virgin America) and been a venture advisor to 20+ CEOs at companies including RocketFuel (IPO), Accompany (Cisco), WePay (JP Morgan), Vurb (SNAP), fitmob (ClassPass) and more. She was awarded the Changing The Game Award, by AWNY, was on AdAge’s Digital Hotlist and was an iMedia Top 25-Digital Marketer.
Most recently, she helped to build an AI-driven SaaS platform and marketplace called Globality. Porter helped the co-founders define and scale the company which now operates in 80 countries. In venture advising, Porter works with CEOs, of tech-driven companies, to provide mentoring, brand, strategy, marketing, fundraising, RFP and recruiting support. Her portfolio includes AdTech, FinTech, Gaming, CPG, E-commerce, Healthcare and SaaS companies. She loves working with high-integrity, big-thinking, early stage founders.
From 2007 to 2011, she was Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant with a diverse array of clients. She also held the post of General Manager at Kirshenbaum Bond + Partners San Francisco. Porter has been quoted or interviewed in over 500 online, print and broadcast press outlets, including The Wall Street Journal, The New York Times and more. Her first book, Your Network Is Your Net Worth was published by a division of Simon & Schuster in 2013.
In the independent film world, Porter produced or directed documentaries that aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe. Porter’s film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University.
WHY TRUST IS THE NEW BRAND CURRENCY
With our increasingly technology-driven and connected world, brand value and customer relationships can be celebrated or damaged by a tweet, a viral video or a customer review. With the power of marketing moving from the boardroom to the living room, today's executives increasingly need to understand the importance of brand story, brand trust and brand experience. In this compelling talk, Porter will bring to light the core levers that can make or break trust, including: business integrity, data security, social media usage, corporate values, customer service, media relations, online reviews and more. With a bit of storytelling, a dose of "How To" and insights from proprietary and secondary research, Porter will help today's executives understand how to build trust and maximize relationships to build their brands and their businesses. She will also show how a breach of trust can impact corporate value with insights about companies such as Facebook, United Airlines, Wells Fargo, Target, Tesla, Uber and more.
YOUR NETWORK IS YOUR NET WORTH
We've entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. Porter shows you how to establish, expand, and nurture your connections both online and off. Porter discusses charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. She also shares inspiring stories of so many others who live by this networking model.
THE FUTURE OF MARKETING
In this presentation, Porter discusses the future of marketing and shows why companies must remove the silos that exist between product and marketing. She highlights fascinating case histories and examples of how and why the social media revolution and the proliferation of smartphones has changed the way consumers interact with brands. Porter reviews the latest marketing trends along with sharing a few “insider” stories from companies that are breaking the mold on "traditional" marketing by taking advantage of the data being used in the process.