In 2012, when the Obama administration began gearing up for re-election, one of the first calls went to Michael Slaby, who was chief technology officer in 2008—when the history-making campaign leveraged the internet and social media to raise funds and organize volunteers in ways that had never been seen before. What resulted was not only a successful re-election, but a revolution in the way politicians, organizations and brands use social media to engage their audiences.

Passionate and committed to helping humanity solve the world's greatest challenges, Michael Slaby is a global leader in digital and social media strategy, technology, and explores how together they can elevate mission-driven organizations. Currently, he is Managing Partner of Timshel—a new company working to help solve social, civic, and humanitarian problems via better technology, engagement capabilities development, and creative capital.

Previously he was a Fellow at Shorenstein Center at the Harvard Kennedy School of Government. Michael helped lead Obama for America as Chief Integration and Innovation Officer in 2012, overseeing the CTO, CIO, CAO, in order to ensure effective implementation and integration of technology across the entire campaign. He was also Deputy Digital Director and Chief Technology Officer in the '08 campaign.

Michael was named to Crain's Chicago 40 Under 40 List for 2011 and their Tech 50 List in 2013. He has been featured in Rolling Stone, USA Today, Wall Street Journal, and The New Republic, among others.

 

 

LET'S SOLVE BETTER PROBLEMS

When you think about a better tomorrow, better means different to all of us, as we all have a different purpose and vision for a better tomorrow. Michael shares his own experiences of working in politics as an avenue for developing his area of focus to help make the world a better place.

HOW SOCIAL MEDIA AND DATA STRATEGY HELPS WIN ELECTIONS (AND DO GOOD)

Drawing on his work from the 2008 and 2012 Obama campaigns, Michael talks about how the analytic framework of the presidential campaigns drastically changed organizational processes and paved the way for success. From programs and engagement, to data collection and the outcome itself, he uses the campaign as a case study to illustrate how other for-purpose organizations can use data for good.

He was unusual in that he both managed technical people and also seemed to have a heart. His view was that you needed a combination of a powerful website and strong field operation of people to be really effective at things involving societal change.
— Google