SOCIAL MEDIA EXPERT; NEW YORK TIMES BEST-SELLING AUTHOR; POP-CULTURE CRITIC
Luvvie Ajayi is a New York Times best-selling author, speaker and digital strategist who thrives at the intersection of comedy, technology and activism. A 15-year blogging veteran, she is the voice behind Awesomely Luvvie, a widely-respected humor blog that covers everything pop culture – from TV, movies and technology to travel, race and life’s random adventures. In addition to her blog, Luvvie communicates to her worldwide fans and followers through her Facebook Watch show and podcast, Rants and Randomness, as well as through her social media platforms.
It was her blog that inspired Luvvie’s debut book, I’M JUDGING YOU: The Do-Better Manual, which was released in September 2016, and instantly hit the New York Times best-seller’s list. It is a collection of essays that critiques our fame-obsessed, social media-centric lives, while encouraging us to do better. The book is the good, yet snarky, angel on your shoulder, in word form. I’M JUDGING YOU was recently re-released in hardcover with a bonus chapter and is currently being developed into a series for television.
The drive to leave the world better than she found it is the foundation of her work with The Red Pump Project. In 2009, she co-founded The Red Pump Project, a nonprofit that raises awareness about the impact of HIV/AIDS on women and girls. Red Pump’s work has earned them a Congressional Record from the U.S. House of Representatives and Resolutions by the Illinois State Senate as well as the City Council of Chicago. They’ve been featured on the Huffington Post, in EBONY Magazine, the Chicago Sun-Times, A&U Magazine, NBC and more.
Luvvie’s work as a culture critic and activist has brought her much acclaim. She was selected as a part of Oprah Winfrey’s inaugural Supersoul100 list in 2016, as someone who “elevates humanity.” She was voted as the Influencer of the Year at the 2016 Iris Awards and was chosen as a 2015 Black Innovator by XFINITY Comcast. She is also a past winner of the Women’s Media Center’s Social Media Award for using her voice and humor for pop culture critique and gender and racial justice.
Luvvie was a former contributing editor and columnist for TheGrio, wrote Scandal recaps for Vulture, and has written for EBONY, Clutch Magazine and Uptown Magazine. She has been featured by ESSENCE, Good Housekeeping, Chicago Sun-Times, Africa.com, AOL.com, Black Enterprise, The Root, BET and more.
A sought-after speaker, host and correspondent, Luvvie leverages her background in marketing, communications and new media to present on topics related to blogging, branding, nonprofits, activism and humor. She has interviewed bosses like Oprah Winfrey, Geena Davis, Gloria Steinem and Shonda Rhimes. The alum of the University of Illinois has also spoken on several notable stages in the U.S. and around the world. They include: The White House, TED Women, SXSW, Social Media Week (Nigeria, South Africa), U.S. Embassy Port-au-Prince (Haiti) Techne Summit (Egypt), National Association of Black Journalists Conference, Nonprofit Technology Conference, SAG/AFTRA Broadcast Conference, among others.
Luvvie is also the creator and Editor-in-Chief of Awesomely Techie, a resource site for writers, bloggers, entrepreneurs, small business owners and everyday people who want to use technology to make their work and personal lives more efficient.
Her love language is shoes. Her superpower is her side-eye.
THE MANY FACES OF PRIVILEGE
Luvvie might be judging you with her infamous side eye and her famous blog, but one of the most powerful things she helps face is to unmask the truth regarding privilege among us. With privilege as one of the most misunderstood words today, defining it fully can be a defining moment. With her privilege exercise, she'll help us understand the power with which we walk into rooms, and how it can affect dynamics and relationships in a work environment. You'll also learn how to use that power to speak the truth—regardless of the obstacles.
USING SOCIAL MEDIA FOR SOCIAL GOOD
Facebook has over 1 billion and Twitter has over 200 million users. People spend hours on social media every day, as we've become a wired society now more than ever. People are depending on social networks to get their news, entertainment, jobs and to make purchasing decisions. Luvvie teaches harnessing the power of social media platforms to make change in the world. Audiences will learn how to connect with people so they can connect with a cause. She also discusses best practices on social to grow community and how to create a call to action that people will listen to.
MAINTAINING A CLEAN ONLINE REPUTATION
In this digital landscape, your reputation precedes you through your online reputation. Potential employers, admissions officers, and even co-workers are Googling you before they meet you, so your e-footprints are becoming more than your resume. In face, they ARE your resume. In this workshop, learn about the dos and don'ts of social media (etiquette), how to clean up digital dirt and bury bad results, and the best social media platforms to have a presence on to start in order to build a strong presence.