SOCIAL MEDIA EXPERT; NEW YORK TIMES BEST-SELLING AUTHOR; POP-CULTURE CRITIC
Luvvie Ajayi is an award-winning writer and digital strategist who thrives at the intersection of comedy, technology and activism. A twelve-year blogging veteran, she’s the voice behind the respected and hilarious AwesomelyLuvvie.com, where she covers all things pop culture with razor sharp commentary and wit.
With a passion for social justice and a love of shoes, Luvvie co- founded The Red Pump Project in 2009 to raise awareness about the impact of HIV/AIDS on women and girls. She serves as Executive Director and the organization’s work has been recognized by the U.S. House of Representatives, the Illinois State Governor, the Black AIDS Institute and more.
Luvvie has been called the Olivia Pope of Social Media for fixing eLives and inspiring students at her popular, frequently sold-out classes. She is a noted speaker on topics related to blogging, branding, digital marketing, nonprofit communications and activism. She’s spoken at numerous colleges and conferences including: SXSW, BlogHer, Social Media Week (Chicago, Lagos and Johannesburg), SAG/AFTRA Broadcast Conference, Chicago Social Media Summit, New Media Expo, FOCUS100, Blogalicious. She launched AwesomelyTechie.com in April 2014 as a resource for writers, small business owners and everyday people looking to use technology to make their lives easier.
Her first book I'm Judging You released by Henry Holt & Co. (division of MacMillan) debuted at #5 on the New York Times best-seller list and has gained major media mentions including NPR, Chicago Tribune, Mashable, and NBC News. Her book was recently optioned by Shonda Rhimes for television. Luvvie has spoken at the UN's Social Good Summit, Consumer Reports, MAKERS Conference, Twitter, Pennsylvania Conference for Women and Facebook, among others.
BRANDING IN THE DIGITAL AGE: IT'S MORE THAN YOUR LOGO
Branding is more than your logo. It's the entire idea and image that people have of something or another person. It's what determines what people expect from you and, ultimately, dictates how they interact with you. It's important to be conscious of what your brand is and how to build it so it's instantly recognizable. In this talk, Luvvie will teach participants a) how to create or strengthen their current brand, b) the importance of voice, and c) how to infuse color to build a cohesive visual identity.
USING SOCIAL MEDIA FOR SOCIAL GOOD
Facebook has over 1 billion and Twitter has over 200 million users. People spend hours on social media every day, as we've become a wired society now more than ever. People are depending on social networks to get their news, entertainment, jobs and to make purchasing decisions. Luvvie teaches harnessing the power of social media platforms to make change in the world. Audiences will learn how to connect with people so they can connect with a cause. She also discusses best practices on social to grow community and how to create a call to action that people will listen to.
MAINTAINING A CLEAN ONLINE REPUTATION
In this digital landscape, your reputation precedes you through your online reputation. Potential employers, admissions officers, and even co-workers are Googling you before they meet you, so your e-footprints are becoming more than your resume. In face, they ARE your resume. In this workshop, learn about the dos and don'ts of social media (etiquette), how to clean up digital dirt and bury bad results, and the best social media platforms to have a presence on to start in order to build a strong presence.