MOBILE MARKETING GURU; AWARD-WINNING AUTHOR
Gary began his career as a columnist in Japan and later became an anchor on Asahi Television. After working with UNICEF and the World Bank on educational Web development, Gary moved to the private sector. He ran number of technology start ups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002.
Over the past 15 years, Gary Schwartz has played a leadership role in the North American mobile industry founding, investing and managing a number of companies in the adtech, healthtech, marketing, social media, automotive and fintech verticals. Gary is an author specializing in business strategies for retail commerce. He has published THE IMPULSE ECONOMY and FAST SHOPPER, SLOW STORE with Simon & Schuster, Atria Imprint. Gary is presently writing a book on the Internet of Things called IF THINGS COULD SPEAK.
Gary has consulted and developed solutions to drive customer engagement in the US and Canada including Unilever, Estee Lauder Companies, Coca Cola Corporation, ConAgra Foods Inc and Mondelez International.
Gary is the Global Director of the Location Based Marketing Association. He is the recipient of the Macromedia People Choice Award, Retail Touchpoints Customer Engagement Award, as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow. In 2013, Gary was recognized by Mobile Marketer publication as the “Mobile Commerce Evangelist of the Year” and in 2014 was awarded the “Retail Innovator of the Year.”
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded and chaired mobile committee for the Interactive Advertising Bureau (IAB) helping to establish a joint task force between the IAB, Mobile Marketing Association (MMA) and the Media Rating Council (MRC) to develop global, auditable mobile advertisement measurement standards for which he received an IAB award for industry excellence in 2009.
Gary was elected for three terms as the Chairman of MEF North America with a remit to develop a mobile commerce practice to service payment vendors, retailers and content owners for which he received a MEF award for industry excellence in 2010.
THE MIDAS TOUCH: AI AND PLANNING FOR SUPER INTELLIGENCE
To better understand artificial intelligence, we first need to understand natural intelligence. We need to go beyond sci-fi depictions of robotic assistants and super villains to see AI as a tool that can super-charge the consumer and make them into a superhero. In many cases, the barrier to adoption of AI is simply smart design. As a leading author and technology entrepreneur, Gary presents various examples of how AI in 2018 can successfully and seamlessly augment our experiences in the home, office, car and beyond. He also looks forward a decade and discusses how to best anticipate and prepare for sentient computers that go beyond assistants and act as autonomous agents.
MICHELANGELO & THE INTERNET OF THINGS (IoT)
From the Renaissance to contemporary technology design, we have always focused on similar challenges. What made Gates' PC Tablet fail and Jobs' iPad delight? What makes an IoT object successful? Gary Schwartz, author of The Impulse Economy and Fast Shopper, Slow Store, walks us through what we can learn from Michelangelo as we move into a connected, mobile world.
THE IMPULSE ECONOMY DESIGNING FOR CONNECTED CITIES AND SMART BUSINESSES
Cities historically succeed or fail based on their ability to adapt to the needs of their citizens. From the city states of the 1500s to technology-driven smart cities of 2016, building better communities always required a human-centric design methodology. We need a keen intuition of what solutions will enhance the users experience in a car, home or city. Rich data, while important, will not provide the value and warmth to build an inhabitable city. Gary shares insight and lesson from the past that can inform our future investments.