A passionate personal coach, author, teacher, and speaker whose work has inspired important conversations about social skills at elementary and middle schools and in homes all across the country, Caroline Maguire believes all children can shine. Her work is critical to parents everywhere who support children with executive function challenges struggling to show their best selves.

Caroline Maguire, ACCG, PCC, M.Ed. has been a rock for hundreds of families who have children with ADHD who struggle to fit in socially. Caroline’s unique way of drawing out the best in her clients has been recognized internationally as she is invited to speak at conferences and schools around the world on topics related to coaching children and young adults with autism, ADD, ADHD, LD, executive function or social skills deficits. Her dedication, passion, and efforts are a direct result of her own struggles to fit in as a child with ADHD and dyslexia.

Her first book, Why Will No One Play with Me? A Parent’s Guide to Coaching Your Child from Social Challenge to Success released in September 2019. In the new book, Caroline shares her proven strategies teaching parents how to use coaching with their child during all executive function skill-building sessions (as it relates to the social realm). The book offers readers Caroline’s successful “Play Better Plan,” a three-part program where children make noticeable progress while building confidence and enjoying a more satisfying social life.

Caroline has been a resource for many journalists as well as leading ADHD organizations and can be seen in publications such as U.S. News & World Report, Huffington Post, ADDitude, Attention Magazine and WebMD.

Caroline knows how to engage families to help them make positive changes when sometimes, they might feel they’ve reached a dead end. She has been on the cutting edge of her field for the past ten years. Caroline earned her PCC from the International Coach Federation (ICF). She is the founder of a new and innovative training curriculum designed for the ADD Coaching Academy. The curriculum is the only comprehensive Family Coach Training program accredited by the International Coach Federation (ICF).

Caroline received her undergraduate degree from Trinity College and has a Master's of Education and Early Childhood Development from Lesley University, where she spent four years studying the effects of executive function skills training on children with social skills deficits.

Caroline is a former coach for the Hallowell Center in Sudbury, MA. While with the Hallowell Center, she was the main coach for children and teenagers. In addition to coaching, she led social skills groups and consulted with local schools throughout New England.





“Why Will No One Play with Me?” -- a question every parent fears having to answer, yet one that has become more prevalent with each generation. Whether you are the parent of a child with learning differences, social integration issues, one that is a victim of bullying or even the parent of a child navigating the seemingly simple process of growing up, there has never been a greater need for a go-to resource that provides parents with the tools to help their children navigate the challenges of social interactions. In this talk, Caroline introduces audiences to the tools they need to become their child’s (or student’s) social skills coach. Through step-by-step guidance, parents and educators will learn how to help others build social skills, use positive social behaviors, and become social problem-solvers. Caroline will demonstrate the coaching process for participants, so they can apply coaching techniques at home, in the classroom, or anywhere needed most. By practicing and using open-ended questions, reflective listening, and praise and prompts, the audience will prepare to become their child’s social skills coach.


Let’s face it – it’s frustrating when you witness others, especially your own children, doing and saying things that can make them seem rude or insensitive. In this guided talk, Caroline will present techniques proven to help those diagnosed with ADHD to learn how to recognize other people’s point of view (perspective taking), gain greater social self-awareness, change the messages they telegraph to other people, self-evaluate their behavior, and adapt their behavior depending on the unspoken rules, context, people and situation, in order to develop and improve their perspective taking skills. Participants will leave with step-by-step techniques to address tone, unexpected social behavior, misguided humor, continual monologue, and other common ADHD social challenges that often make individuals seem insensitive or rude.


You keep hiring individuals who excel at the technical aspects of their job, but inevitably leave after twelve to eighteen months, taking productivity out the door. Want to know why? Culture fit! 81% of people are fired over soft skills such as emotional intelligence, coachability, social skills and temperament. Emotionally intelligent people outperform employees without soft skills 70% of the time. Retention is costly, and it is crucial that technical contributors succeed. Studies have found that employees with low emotional intelligence have more personality conflicts and have a harder time with organizational change. The costly merry-go-round of losing valuable players who lack interpersonal skills and cannot seem to integrate is a pervasive yet solvable problem that requires a very different approach than HR is historically accustomed to. The traditional “feedback sandwich” of telling someone to “be less direct” or “they may want to think about being softer” is not a one size fits all approach. Caroline Maguire reveals the brain-based reasons why and what you can do about it. In this talk, Caroline introduces the four “Archetypes of Awkwardness” and explains how managers should approach each individual differently. She will give your managers specific tools that they can use to identify the key gaps their employees have and how to coach accordingly. Most importantly, managers will leave with the conviction that they CAN coach employees through these challenges and rescue high-performing but isolated contributors from walking out the door when they just “aren’t the right fit”.


Caroline is that perfect combination of knowledgeable expert and empathetic best friend (if you are lucky enough to have a best friend this great). She knows her stuff, partly because she has been there. She has the stories to tell and the wit, humility, and wisdom to make those stories meaningful. Audiences have good reasons to love her.
— CHADD - National Resource on ADHD