MILLENNIAL & CENTENNIAL CONSUMER MARKETING EXPERT; AUTHOR
Bobby Jones is one of the nation’s most respected experts on marketing to Millennial & Centennial consumers. As co-author of Good is the New Cool: Market Like you Give a Damn, he lays out the framework for the future of marketing in the age of Conscious Capitalism.
With over a decade of senior leadership experience in multicultural and millennial marketing, he has developed and executed award-winning campaigns and strategies for the likes of Ford, MTV, Adidas and the Robert Wood Johnson Foundation. An entrepreneur, strategist and marketer, he has helped amplify the voices of a generation of young people.
As Chief Marketing and Communications Officer of Peace First, Bobby is responsible for leading all marketing and communications efforts to help achieve Peace First's vision to create a new social norm where millions of young people are prepared, empowered and committed to collaboratively solving the world's biggest challenges with courage and compassion.
Bobby is a renowned ambassador for the emerging humanitarian brand of capitalism embraced by the likes of The Honest Company, Toms, and Warby Parker. Speaking appearances include frank 2017, the Advertising Club of NY, and the Chief Digital Officer Global Forum 2016.
GOOD IS THE NEW COOL: MARKET LIKE YOU GIVE A DAMN
There is a seismic shift happening around us. Conscious consumers are demanding a conscious capitalism. As the largest generation by population to date with the most buying power, cutting-edge businesses including Warby Parker, The Honest Company and Lady Gaga are communicating as 'purpose-driven' companies and brands. Bobby will break down how marketers at some of the nation's most well-respected companies are adopting the new model of marketing to future-proof their business—be cool, make money, and do good. From concepts such as 'Bake in the Good, Lead with the Cool', to 'Think About Citizens, not Consumers', audiences walk away knowing how to leverage culture as a powerful force for good.
THE NEW EXPECTATIONS OF CENTENNIALS: WHAT YOU NEED TO KNOW TO REACH THE LARGEST CONSUMER GROUP ON THE PLANET
We are living in a time which has created a generation of young people—Centennials—that are very different than any we've known before. They are more tolerant, socially conscious, digitally connected, and entrepreneurially-minded than their predecessors and have new expectations of the roles brands should play in solving problems. With almost half of our planet's population under the age of 25, they represent the biggest global market opportunity in history and perhaps our best chance at solving society's biggest challenges. This informative and inspiring talk will provide businesseslooking to connect to this valuable consumer group with an essential and deeper understanding who they, what they want, and how they want it.
COOL HUNTING FOR GOOD
Trends aren't born online. That's where they gain momentum. Real trends are made in the streets, studios, markets, small stores and in the minds of people in cities all over the world. That hasn't changed for decades. What's changed is how the customer engages with these trends. This is how the brands of tomorrow are making themselves known. This talk highlights the innovators on the ground globally, who are driving the next cultural shifts consumers crave. Through the process of creative partnerships, they're solving some of the world's most pressing problems. Audiences will walk away knowing the key trends in youth culture, and have the knowledge required to engage with these trendsetters.