#ICYMI: John Jacobs of Life is Good on CNBC discussing the power of Optimism

During the recent election season, Life is Good co-founder John Jacobs joined CNBC to discuss how the brand has continued to transform and adapt as the world evolves and yet tragedies still occur. Nevertheless, people still want something positive to rally around.

Life is Good is using their brand as a way to focus on the power of optimism. Life isn’t easy. Life isn’t perfect. Life is good. Check out John's interview in the video below. Let's kick off 2017 with some positivity!