Amy Jo Martin, author of New York Times best-seller Renegades Write the Rules, founded Digital Royalty in 2009 to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Chicago White Sox, FOX Sports, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto: humans connect with humans, not logos.

Amy Jo herself has a social media following of more than 1.1 million people and was named the third most powerful woman on Twitter by Forbes. Amy Jo believes the future of technology is the future of humanity. She conducts clinical research studies and travels the world to speak about this topic and many other topics. She recently spoke an audience of 10,000 people.

In 2012 Tony Hsieh, CEO of Zappos.com, and Baron Davis, NBA player, invested in Amy Jo and her company. After a successful seven-year run as the Founder & CEO of Digital Royalty and growing the business globally into ten different countries, Amy Jo recently exited the company.

Prior to becoming an entrepreneur, Amy Jo began working for the NBA’s Phoenix Suns during their 2005-06 season. These were the wild wild west days of social media and there were no rules or regulations in place.

As a young female building her career in male-centric industries, Amy Jo has developed a passion for helping women thrive in business leadership. She is currently spending her time researching the relationship between technology and humanity. She is also investing in other female entrepreneurs so they can reach their full potential.

Amy Jo sits on the St. Jude Digital Board of Directors. After visiting Africa, she has an obsession with how we can help bring clean water to more people via charity: water.

Amy Jo is also a contributor to news outlets including the Harvard Business Review and Sports Business Journal. She has been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Her latest work is playing in the intersection of social communication, cyber-psychology and sociology. She is blending her background and expertise in analyzing online ecosystems within social media, human behavior and the overall impact to society.

 

 

HUMANIZE YOUR BRAND

Even Fortune 100 companies grapple with some of the biggest challenges we face as a global community—especially when it comes to keeping up with our rapidly growing, tech-based society. In this continually evolving talk, Amy Jo explains how micro-actions can yield macro-solutions, regardless of what stands before us, and how we can all play a part in the process both as leaders and as problem solvers in a connected world. Humans connect with humans, not logos. Consumers now expect to connect and engage with brands online, yet there is a hesitancy for many people to truly open up and humanize their personal brands. Who are the faces behind your logo? From the CEO to the accounting manager, everyone in your company is living the brand they represent. Amy Jo talks through the tangible ways you can humanize your brand, and shares personal stories of working with everyone from high-profile leaders to front line employees.

THE FUTURE OF TECHNOLOGY IS THE FUTURE OF HUMANITY

We are only bound by the speed of technology. There are no geographic barriers and the gatekeepers have been removed. The world of technology has created an equal opportunity space. However, with more and more people communicating virtually, via technology instead of face-to-face, we have a deficit of serotonin exchange—especially when some generations are learning to use technology before they learn to talk. Positive and negative energy (content) can move equally as fast. As a pioneer of social communication, the second verified person ever on Twitter with a million+ person following, Amy Jo originally fell in love with social communication channels because of the positive potential they offered. She shares her current clinical research on the impact technology is having on human behavior—including the emerging world of Artificial Intelligence.

WOMEN WILL IMPACT YOUR BOTTOM LINE

"Work, Family, Self—choose two, you can't have all three." That's what Amy Jo's female supervisor once told her. That was also the very moment Amy Jo decided to kick open the entrepreneurial door and start her own business. Amy Jo talks about two tangible solutions for increasing the process of women breaking through in business. 1. Get more men involved—as mentors and supporters. 2. Address the unconscious gender bias. This is not just a gender equality issue; it is also about businesses reaching their full potential. Amy Jo shares the data on how having more woman in leadership positions does impact the bottom line and how women can support one another to reach these leadership positions.

 

Going through actual case studies and stories from the front lines, Amy Jo Martin unearths both the challenges and victories that come from pushing the edge and asking more from yourself and the people in your world.
— Forbes