MILLENNIAL & GENERATION Z EXPERT; CEO/FOUNDER OF CATALYSTCREATIV
Amanda Slavin (listed on 2015's Forbes 30 Under 30 for Marketing and Advertising) is a Millennial and Generation Z expert and the CEO/Founder of CatalystCreativ, an experience studio that’s focused on helping cities, brands and institutions flourish by developing educational and inspirational strategy, along with on and offline campaigns to engage Millennials. CatalystCreativ is backed by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project. Amanda and CatalystCreativ have worked with brands spanning from NPR, Dell, Ekocycle and Starwood Hotels.
Amanda earned her Masters in Curriculum and Instruction from the University of Connecticut’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement, creating a metrics of engagement. She has used this foundation of understanding engagement in her approach to grassroots marketing and business development. Amanda started with Paige Management in 2009 and built a community of clientele, bringing the company from its $3 million status to more than $30 million in 2012. She is still a partner in one of their properties, 121 Fulton Street. She co-founded and launched the Charity Connector event series, a socially nonprofit event series that started at Paige Management in 2010, and has worked with 200 nonprofits building community through strategic partnerships, events and marketing to help engage more individuals to support their fundraising efforts. Past experience includes overseeing partnerships with Axe/Unilever and Madison Square Garden, as well as creating and spearheading a 16 week activation for LVMH’s launch of Moet Ice in 2010, overseeing and initiating a 16 week launch of events, tastemaker dinners and experiential marketing.
Amanda has served as an event organizer for TEDx Big Apple, as a producer of Global Citizen Festival, and is a founding advisory board member for NPR's millennial arm, GenListen. She is an advisor to Mama Hope, Global Citizen, and I Am That Girl. She is also a member of the World Economic Forum, Global Shapers, TED, Summit Series, Nexus and PTTOW. Amanda is a seasoned presenter with past speaking engagements including SXSW, BizBash Innovation Forum, TEDx and 99U. She is a frequent contributor for Inc., The Huffington Post, The Wall Street Journal and Business Insider.
THE FEMININE WORKPLACE: INTEGRATING EXPRESSIVE VALUES
Today's companies are in desperate need of a cultural overhaul. From some of the biggest moguls in every industry shattering their professional success with sexual misconduct, to skyrocketing rates of employee disengagement at work, it's clear that a massive shift in workplace values is needed in order for businesses to be successful. Amanda dives into this topic, exploring the concept of a feminine workplace. Challenging the idea that masculine qualities make for the most effective leaders and organizations, Amanda explores the concept of a feminine workplace, and how a revolution of feminine professional traits for both male and female workers could not only exponentially improve employee engagement, but also the financial success of businesses for years to come.
THE 7 LEVELS OF ENGAGEMENT: BUILDING COMMUNITY AND BRAND INTERACTION
Amanda's academic and professional experience engaging communities of all shapes and sizes have led her to develop a foolproof method of measurement for what she calls "the seven levels of engagement". Using personal case studies on networking events, branding strategies and grassroots marketing campaigns, she explores the technological and psychological components of engaging audiences for a positive purpose.
CONNECTIONS AND COMMUNITY, INSIDE THE MILLENNIAL MINDED PSYCHOGRAPHIC
Everyone is chasing millennials, which comprise the most educated generation in history, and one that represents approximately $200 billion in annual purchasing power. For many marketers and nonprofits, they are the golden goose. But the question is not how to market to millennials; it is how to engage them. Amanda examines the values of this target audience, as well as those of the "millennial minded"—consumers who may not fit into the strict birth years attributed to millennials, but share many of their interests and beliefs. A Forbes 30 Under 30 recipient and a millennial herself, Amanda draws from personal experience and her work with companies like Coca-Cola, Dell and Starwood Hotels, offering tips on how to translate the needs and habits of this generation into more effective digital activations and events.