MILLENNIAL & GENERATION Z EXPERT; CEO/FOUNDER OF CATALYSTCREATIV
Amanda Slavin is the Founder & CEO of the award winning, experiential marketing and engagement marketing firm, CatalystCreativ, and Forbes 30 Under 30 honoree for Advertising and Marketing. With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN and a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers that goes far beyond superficial likes and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line.
She co-founded and launched the Charity Connector event series, a socially nonprofit event series that started at Paige Management in 2010, and has worked with 200 nonprofits building community through strategic partnerships, events and marketing to help engage more individuals to support their fundraising efforts. She is an advisor to Mama Hope, Global Citizen, and I Am That Girl. She is also a member of the World Economic Forum, Global Shapers, TED, Summit Series, Nexus and PTTOW.
Amanda has adapted and tested a proprietary method for quantifying and scaling engagement for employees and customers, known as the Seventh Level Engagement Framework, which she has utilized in building expertise around marketing to Millennials, Gen Z and what she has coined "the Millennial Minded." She has been featured in Inc Magazine, Forbes, Fast Company, Wall Street Journal, Time Magazine and has spoken at SXSW, TED, Summit Series, INBOUND, among many other conferences about the importance of using The Seventh Level framework as the future of personal connection.
THE FEMININE WORKPLACE: HOW TO INCREASE ENGAGEMENT AND CREATE AN EMOTIONALLY PRODUCTIVE WORKPLACE FOR ALL
Today's companies are in desperate need of a cultural overhaul. From a whopping 87% of employees who share they are disengaged, costing America 350 billion dollars a year, and millennials and Gen Z demanding more from their workplaces, it's clear that a massive shift in workplace values is needed in order for businesses to be successful. Amanda dives into this topic, exploring the concept of the feminine workplace. Leveraging the seventh engagement level framework she has adapted and tested over the past 10 years, Amanda will discuss the importance of embracing masculine traits for the bottom five levels as a foundation for workplace culture, but also embracing feminine traits to reach the top two levels of engagement. Challenging the idea that only masculine qualities make for the most effective leaders and organizations, Amanda explores the concept of a balanced approach to the workplace, and how a revolution of feminine professional traits for all workers could not only exponentially improve employee engagement, but also the financial success of businesses for years to come.
THE SEVENTH LEVEL OF ENGAGEMENT: BUILDING COMMUNITY AND BRAND INTERACTION
The digital world is filled with opportunities to buy fans, followers and empty engagement. For brands/agencies/marketing professionals trying to determine where to put limited paid social dollars, only the world's most engaging brands know how to cut through the clutter and reach actual humans in a meaningful way. These brands all have one thing in common: they have all reached "The Seventh Level". Whether it’s Equinox's “Commit to Something” or REI’s “#OptOutside”, the most successful brands forge powerful, emotional connections with their audience. They are engaging their audience at the Seventh Level. The Seventh Level is a proprietary methodology adapted and tested by Amanda and CatalystCreativ over 10 years to quantify, measure and improve engagement. Why does this matter? Because engagement is the most important first step to understanding your potential customers, acquiring new customers, developing a proper marketing funnel, and retaining your customers. With higher engagement, comes higher achievement, and achievement means more sales, growth and productivity.
CONNECTIONS AND COMMUNITY, INSIDE THE MILLENNIAL MINDED PSYCHOGRAPHIC
Everyone is chasing millennials, which comprise the most educated generation in history, and one that represents approximately $200 billion in annual purchasing power. For many marketers and nonprofits, they are the golden goose. But the question is not how to market to millennials; it is how to engage them. Amanda examines the values of this target audience, as well as those of the "millennial minded"—consumers who may not fit into the strict birth years attributed to millennials, but share many of their interests and beliefs. A Forbes 30 Under 30 recipient and a millennial herself, Amanda draws from personal experience and her work with companies like Coca-Cola, Dell and Starwood Hotels, offering tips on how to translate the needs and habits of this generation into more effective digital activations and events.