MILLENNIAL & GENERATION Z EXPERT; CEO/FOUNDER OF CATALYSTCREATIV
Amanda Slavin is the Founder & CEO of the award winning, experiential marketing and engagement marketing firm, CatalystCreativ, and Forbes 30 Under 30 honoree for Advertising and Marketing. With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN and a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers that goes far beyond superficial likes and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line.
She co-founded and launched the Charity Connector event series, a socially nonprofit event series that started at Paige Management in 2010, and has worked with 200 nonprofits building community through strategic partnerships, events and marketing to help engage more individuals to support their fundraising efforts. She is an advisor to Mama Hope, Global Citizen, and I Am That Girl. She is also a member of the World Economic Forum, Global Shapers, TED, Summit Series, Nexus and PTTOW.
Amanda has adapted and tested a proprietary method for quantifying and scaling engagement for employees and customers, known as the Seventh Level Engagement Framework, which she has utilized in building expertise around marketing to Millennials, Gen Z and what she has coined "the Millennial Minded." She has been featured in Inc Magazine, Forbes, Fast Company, Wall Street Journal, Time Magazine and has spoken at SXSW, TED, Summit Series, INBOUND, among many other conferences about the importance of using The Seventh Level framework as the future of personal connection.
THE SEVENTH LEVEL OF ENGAGEMENT: BUILDING COMMUNITY AND BRAND INTERACTION
At the core of all meaningful interaction—whether that's between friends, colleagues, family members, or brands and customers—is engagement. But not all engagement is created equally. Is somebody liking your Instagram post as meaningful as somebody else advocating for you to a group of their friends? How do you go about determining the quality of engagement? How do you improve it? Enter the Seventh Level Engagement Framework: Amanda Slavin's proprietary methodology for understanding and fostering deeply engaging relationships. The top brands in the world—the Equinoxes and REIs and Apples—don't simply sell a good or service. They represent a philosophy that resonates deeply, they turn their customers into champions of their brand, and they engage with their audiences at the Seventh Level—the pinnacle of engagement. Find out how the Seventh Level Engagement Framework can help you better understand and elevate your own engagement!
CREATING A CULTURE OF SELF-ORGANIZATION AND SELF-FULFILLMENT
Researchers are in near-unanimous agreement on two aspects of contemporary work: workers are disengaged and dissatisfied, and most employers don’t know how to reignite these checked-out employees’ passions. In Creating a Culture of Self-Organization and Self-Fulfillment, Amanda Slavin, CEO and Founder of CatalystCreativ, Masters in Curriculum and Instruction, engagement expert, and trained facilitator in Holacracy, will discuss the outdated hierarchical infrastructure so many companies still cling to, as well as introduce a new more engaging, self- organized model on the rise, and utilized by companies like Patagonia, Morning Star, and Zappos. Audiences will gain a deeper understanding of the challenges to employee engagement faced by many modern companies. Amanda will dive into Self-Organization, including an overview of what it looks like in practice, as well as the theoretical basis for its development, stemming from organizational methodologies found prominently in nature. By the end of this talk, audiences will learn how to implement a Self-Organized structure within your organization, to truly tap into the potential of currently disengaged employees.
THE FEMININE WORKPLACE: HOW TO INCREASE ENGAGEMENT AND CREATE AN EMOTIONALLY PRODUCTIVE WORKPLACE FOR ALL
Today's companies are in desperate need of a cultural overhaul. From a whopping 87% of employees who share they are disengaged, costing America 350 billion dollars a year, and millennials and Gen Z demanding more from their workplaces, it's clear that a massive shift in workplace values is needed in order for businesses to be successful. Amanda dives into this topic, exploring the concept of the feminine workplace. Leveraging the seventh engagement level framework she has adapted and tested over the past 10 years, Amanda will discuss the importance of embracing masculine traits for the bottom five levels as a foundation for workplace culture, but also embracing feminine traits to reach the top two levels of engagement. Challenging the idea that only masculine qualities make for the most effective leaders and organizations, Amanda explores the concept of a balanced approach to the workplace, and how a revolution of feminine professional traits for all workers could not only exponentially improve employee engagement, but also the financial success of businesses for years to come.