In his 30 years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. Since 1993, he’s been the host of the radio documentary series The Ongoing History of New Music, which is heard across Canada and the US. He’s also written four reference books on alt-rock, recorded four audio books (all top-sellers on iTunes), written liner notes for dozens of CDs and contributed to magazines and other publications in Canada and the US.

He’s also a sought-after college and university lecturer, writes a weekly national music column for Metro and travels to music festivals all over the world. Alan has been deeply involved exploring the present and future relationships between music, technology and social networking.

 

 

SURVIVAL TIPS FROM THE MUSIC INDUSTRY

The music industry has seen some major changes over the past few years. Alan discusses how certain companies were able to swim and think creatively, while others sank.

HOW YOUR ORGANIZATION CAN UTILIZE SOCIAL MEDIA LIKE ROCK STARS

Alan has studied why certain artists are successful, and how a large component of the "make or break theory" is an artist's ability to communicate with its audience. Alan discusses today's most successful bands, how they use social media to stay connected and how your organization can replicate this.

THE ETERNAL BATTLE: TECHNOLOGY VS. MUSIC

The century-old love-hate relationship between technology and the people who make music. Alan discusses who won and who lost. What a long strange trip it's been.

 

Alan Cross is a legend on Canadian airwaves.
— Van City Buzz