Afdhel Aziz is a speaker, writer and award-winning marketer who has worked for brands such as Procter & Gamble, Heineken, Nokia and Absolut, where he most recently created and ran Absolut Labs, that praised by Forbes as one of Top 3 marketing innovation labs to emulate in 2016.

He is currently Founder and Chief Creative Officer at Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 companies 'make money AND do good by harnessing the power of culture and technology.'

He has been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University and many more. His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable and more.

He is the co-author of the book Good is the New Cool: Market Like You Give a Damn which explores how purpose-driven brands like Warby Parker, The Honest Company and Zappos attract loyal customers through their mission of ‘doing well by doing good’ -   and also retain the best talent by helping employees find meaningfulness in their work.

He is one of the world's leading experts on how to deliver cutting-edge campaigns, content and experiences that harness technology and popular culture, working with world-class artists such as Lady Gaga, Deadmau5 and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation.

He has a Masters Degree in Media and Communications from the London School of Economics, and an BA Honors Degree in English Literature from King's College London.




In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company, and Zappos, who are creating a revolution in business by 'doing well by doing good'. Thought-provoking principles from his book Good is the New Cool like 'Think Citizens Not Consumers', 'People are the New Media' and 'Don't Advertise, Solve Problems' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers—and also attract the best employee talent who are drawn to organizations where the can meaningful work.


Millennials annual spend 2018 will exceed $3.39 trillion and 78% of millennials say they plan to spend more money on experiences than things next year. In this talk, Afdhel shares some of the secrets of how to create compelling brand experiences and content for a 21st century audience. He shows how to take breakthrough ideas from inception to execution: whether it's creating a cutting-edge virtual reality video game with electronic music superstar Deadmau5, partnering with Lady Gaga to create a jaw-dropping new fan experience during her tour, or transforming entire city blocks in Brooklyn and San Francisco into contemporary art installations.


Over the last 50 years, the average lifespan of S&P 500 companies has shrunk from around 60 years to close to 18 years. The stark reality is 'innovate or die'. Afdhel created Absolut Labs as a Brand Innovation hub that allows the brand to think and act more like a start-up again, giving the brand the ability to experiment with new technologies like virtual reality, augmented reality, Internet of Things and wearable technology, try new moon-shot ideas, and even fail—all of which are challenging ambitions to achieve within a traditional corporate infrastructure. But what's the secret behind its success? In this talk Afdhel shares how to apply an agile approach to new idea development and follow the journey of these ideas from validation and prototyping, though to acceleration and scale.


What I love about Afdhel is the way he draws people in. I keep asking him to speak at my storytelling seminar because his warmth and enthusiasm are so infectious you just can’t help but be engaged.
— Columbia Digital Storytelling Lab